Ruth McCartney

Ruth is a music industry veteran, communications expert and brand strategist with a strong marketing and entrepreneurial background. She's consulted and produced for Fortune 100, corporate, high-tech, non-profit & entertainment companies. She is also a public speaker and early Bitcoin adopter.

As CEO of McCartney Multimedia, Inc, Ruth has developed working relationships with industry leaders including Capitol Records, MGM/ Mirage, Lexus, Warner Bros. & T-Mobile. Her work has ranged from new media strategies and technology consulting, to development of database management solutions and marketing programs. Currently, her Hootsuite-Certified team is handling social media content creation, strategy, deployment and reporting for 36 worldwide city destinations in 7 languages. In addition, Ruth has also served as advisor to projects for non-profit and higher education organizations including the Farrah Fawcett Foundation, The Clinton Foundation & the Linda McCartney Centre for Cancer Research. The company also handles social strategy and marketing/digital PR for clients including creating custom marketing and sales funnels using their technology McCartneyMessenger.com to target & reach people via IM and Facebook and respond in real time.

Ruth's brainchild is the online Customer / Fan acquisition and retention, tool iFanz® iFanz.com® whose technology has provided online data mgmt., eCRM, & email broadcasting & compliance to LeAnn Rimes, Estate of Tupac Shakur, Roseanne Barr, John Cleese, Chevrolet, Paula Abdul, Edgar Winter, Texas Instruments and more. With 6.4 million members, it's amongst the largest privately held email mgmt. systems in the USA.

Formerly, Ruth was a singer/songwriter & recording artist on BMG/Jupiter Records and has headlined tours in Russia, Lithuania, Armenia, Uzbekistan, Turkmenistan & Siberia. Specialties: Branding, social media, eMarketing, digital distribution, web development, eCRM, block chain solutions.

Sessions:

• Fireside Chat: From Fan Club to iFanz

• Panel: Moderator The Age of UGC