The Value of the Digital Asset Economy in 2024

An In-Depth Analysis of dynamic sectors creating a windfall of growth

1/15/20243 min read

In 2024, the digital asset economy has burgeoned into a colossal and multifaceted landscape valued at approximately USD 16.72 trillion. This staggering figure encapsulates a range of dynamic sectors, each contributing to the robust growth and diversification of digital assets. From cryptocurrencies to cloud computing, the digital asset economy is reshaping traditional industries and fostering new ones. This report delves into the intricacies of this vast economy, examining the valuation and projected growth of critical segments that collectively define the digital age.

Domain Name Market

In digital identity, the global domain name registrar market is on a trajectory to reach an astounding USD 1,025 billion by 2027, growing at a compound annual growth rate (CAGR) of 4.70%. This growth signifies the increasing importance of digital presence for businesses and individuals, reinforcing the domain name as a critical asset in the digital economy.

Global Cryptocurrency

As of 2024, the global cryptocurrency market cap stands impressively at $1.81 trillion. This vast market encompasses diverse digital assets, including well-known cryptocurrencies, non-fungible tokens (NFTs), stablecoins, central bank digital currencies (CBDCs), digital bonds, and various tokens. The expansion of this market reflects a growing interest and trust in digital currencies as a legitimate asset class, transforming how we perceive and interact with money.

SaaS Market

The Software as a Service (SaaS) sector is experiencing robust growth, reflecting the shift towards cloud-based solutions in the business world. By 2030, the SaaS market could reach a staggering $908.21 billion at a CAGR of 18.7%. In 2024 alone, SaaS expenditure is anticipated to surge by 17.7%, reaching approximately $232 billion. Additionally, SaaS segment revenue is expected to hit $344 billion by 2027, with an annual growth rate of 7.89%.

Content Creator Economy

The creator economy, which includes content creators across multiple platforms, is valued at $250 billion. Driven by increased investment from brands and a higher demand for content, this sector is expected to double, reaching $480 billion by 2028. This growth underscores the rising importance of digital content and the creators behind it in today's economy.

Mobile Applications

The global mobile application market reached USD 227.32 billion in 2023 and is projected to grow at a CAGR of 14.1%, reaching approximately USD 745.06 billion by 2032. Another report valued the market at USD 212.72 billion in 2022, with projections of reaching USD 452.35 billion by 2028. This growth highlights the central role of mobile applications in modern life, from communication and entertainment to business and health.


The e-commerce market is estimated to reach USD 8.80 trillion in 2024 and is projected to expand to USD 18.81 trillion by 2029, growing at a CAGR of 15.80%. This significant growth reflects the increasing consumer preference for online shopping, driven by convenience, variety, and the evolution of digital payment methods.


Valued at USD 399.3 billion in 2022, the global e-learning market is anticipated to grow at a CAGR of 14% between 2023 and 2032, reaching a market value of $1 trillion. This growth is fueled by the rising demand for accessible, flexible, and diverse learning platforms, underlining the importance of digital education in the modern era.

Artificial Intelligence Market

The global artificial intelligence market, valued at around USD 2.41 trillion in 2023, is expected to grow at a CAGR of about 31.1%, reaching approximately USD 27.90 trillion by 2032. This unprecedented growth demonstrates the integral role of AI in driving innovation and efficiency across various sectors, from healthcare and finance to transportation and entertainment.

Cloud Computing

The cloud computing market, estimated at USD 0.68 trillion in 2024, is expected to reach USD 1.44 trillion by 2029, growing at a CAGR of 16.40%. This growth highlights the increasing reliance on cloud technology for scalable, secure, and cost-effective data storage and management solutions.

Digital Marketing

The global digital marketing market, valued at nearly USD 363.05 billion in 2023, is expected to grow at a CAGR of 13.1%, reaching around USD 1099.33 billion by 2032. This growth reflects the evolving landscape of marketing, where digital channels and strategies are becoming increasingly crucial for reaching and engaging consumers.

Social Media Market

The social media advertising market worldwide is projected to grow by 3.86% from 2024 to 2028, reaching a market volume of US$255.8 billion. Additionally, the social media analytics market is estimated to be worth USD 6 billion in 2024 and is expected to reach USD 17.57 billion by 2029, growing at a CAGR of 24%. These figures underscore the growing significance of social media as a platform for advertising, marketing, and data analytics.

In conclusion, the digital asset economy in 2024 presents a diverse and rapidly growing landscape driven by technological advancements and shifting consumer behaviors. The various sectors within this economy, from cryptocurrencies to cloud computing, are transforming traditional business models and creating new opportunities for growth and innovation. As we progress, the digital asset economy is poised to play an increasingly pivotal role in shaping the global economic landscape.